99% of Businesses. Still Underserved.
Small and medium-sized enterprises form the backbone of the European economy. Yet when it comes to digital banking, they often find themselves caught between two worlds.
Retail banking solutions are too limited to support business operations. Corporate banking platforms are frequently too complex for the day-to-day realities of smaller businesses.
As customer expectations rise and fintech challengers continue to reshape the market, banks face a growing opportunity to rethink how they serve the SME segment.
In this webinar, we explore why SME banking is emerging as a strategic growth opportunity and how banks can create digital experiences built around the real needs of SMEs.
What You'll learn
Why SME Banking Is Becoming a Strategic Priority
Understand why SMEs remain one of the most underserved segments in banking despite representing the overwhelming majority of businesses across Europe.
What SMEs Actually Expect from Digital Banking
Learn why SMEs increasingly demand simple, guided and automated banking experiences and where current digital channels fall short.
How to Bridge the SME Banking Gap
Explore how banks can combine the best aspects of retail and corporate banking to create a dedicated SME experience.
The Building Blocks of Modern SME Banking
Discover the key capabilities behind an SME-focused digital banking model, including:
- Guided payments and approvals
- Simplified cash management
- AI-supported liquidity forecasting
- Self-service administration
- Embedded banking intelligence
How Banks Benefit
See how a dedicated SME offering can:
- Increase customer engagement
- Reduce operational effort
- Improve scalability
- Strengthen differentiation
- Unlock new growth opportunities
Featuring Guest Experts from
Gain independent market insights from Senacor, one of the leading business and technology consultancies for the financial services industry. Senacor supports banks in shaping future business models, defining target architectures and driving digital transformation initiatives.
Senacor is an independent business and technology consultancy focused on the financial services industry. The company supports leading banks across Europe in developing future business models, defining strategic target pictures and delivering large-scale digital transformation programmes.
Special Thanks to Our Guest Speakers

Martin Maier
Head of Strategy, Senacor
Martin has more than 20 years of experience in driving digital business value creation in the banking industry.
In the webinar, he will share his perspective on why SME Banking is becoming a strategic priority for banks and how evolving customer expectations are reshaping the market.

Christina Bachfisch
Senior Manager, Senacor
Christina has more than 7 years of experience in designing target operating models and future banking landscapes.
She will provide insights into how banks can define and implement successful SME Banking strategies that balance customer needs, efficiency and long-term growth.


