99% of Businesses. Still Underserved.

Small and medium-sized enterprises form the backbone of the European economy. Yet when it comes to digital banking, they often find themselves caught between two worlds.

Retail banking solutions are too limited to support business operations. Corporate banking platforms are frequently too complex for the day-to-day realities of smaller businesses.

As customer expectations rise and fintech challengers continue to reshape the market, banks face a growing opportunity to rethink how they serve the SME segment.

In this webinar, we explore why SME banking is emerging as a strategic growth opportunity and how banks can create digital experiences built around the real needs of SMEs.

What You'll learn

Why SME Banking Is Becoming a Strategic Priority

Understand why SMEs remain one of the most underserved segments in banking despite representing the overwhelming majority of businesses across Europe.

 

What SMEs Actually Expect from Digital Banking

Learn why SMEs increasingly demand simple, guided and automated banking experiences and where current digital channels fall short.

 

How to Bridge the SME Banking Gap

Explore how banks can combine the best aspects of retail and corporate banking to create a dedicated SME experience.

The Building Blocks of Modern SME Banking

Discover the key capabilities behind an SME-focused digital banking model, including:

  • Guided payments and approvals
  • Simplified cash management
  • AI-supported liquidity forecasting
  • Self-service administration
  • Embedded banking intelligence


How Banks Benefit

See how a dedicated SME offering can:

  • Increase customer engagement
  • Reduce operational effort
  • Improve scalability
  • Strengthen differentiation
  • Unlock new growth opportunities

Featuring Guest Experts from

Gain independent market insights from Senacor, one of the leading business and technology consultancies for the financial services industry. Senacor supports banks in shaping future business models, defining target architectures and driving digital transformation initiatives.

Senacor is an independent business and technology consultancy focused on the financial services industry. The company supports leading banks across Europe in developing future business models, defining strategic target pictures and delivering large-scale digital transformation programmes.

Special Thanks to Our Guest Speakers

Martin Maier

Head of Strategy, Senacor

Martin has more than 20 years of experience in driving digital business value creation in the banking industry. 

In the webinar, he will share his perspective on why SME Banking is becoming a strategic priority for banks and how evolving customer expectations are reshaping the market.

 

Christina Bachfisch

Senior Manager, Senacor

Christina has more than 7 years of experience in designing target operating models and future banking landscapes. 

She will provide insights into how banks can define and implement successful SME Banking strategies that balance customer needs, efficiency and long-term growth. 

 

Meet the Speakers

Andre Zimmermann

Head of Pre-Sales

Andre works closely with banks across Europe to design digital banking experiences that combine operational efficiency with superior customer experiences.

 

Elisa Opdenberg

Product Innovation & Market Analyst

Elisa focuses on emerging market trends, customer expectations and the future evolution of digital banking models.

 

Who Should Attend?

This webinar is designed for:

  • Heads of Business Banking
  • Heads of Corporate Banking
  • Heads of Digital Channels
  • Product Managers
  • Digital Transformation Leaders
  • Innovation & Strategy Teams
  • SME Banking Specialists

Reserve Your Seat

SMEs represent one of the largest and fastest-growing opportunities in banking. Join us to discover how banks can transform SME banking from an operational challenge into a strategic growth engine.