A One-Minute Perspective on Digital Maturity
Many digital initiatives aim to make processes faster and more efficient — yet customer friction often remains. This short insight explores a common reason why: focusing on digitising individual processes instead of redesigning customer engagement across journeys, roles and entities.
It offers a concise perspective on why many well-intended initiatives stall, and what needs to change to create simpler, more effective customer experiences.
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This short read is designed to be consumed in under a minute. It challenges common assumptions around digital maturity and reframes what progress really looks like.
You’ll gain a practical perspective that can inform both strategic discussions and day-to-day decisions.
